Est. 2009 · London / Hong Kong / Melbourne

We design, manufacture & ship the products that build brands. move millions. win shelves. endure.

Consumer goods professionals with 15 years bringing innovative new products to market for global brands, retailers and distributors — from first sketch to 25 million units shipped.

Cryonoite Knives — a flagship Product Works release
Featured release Cryonoite / Knives
Units shipped 0
Years in market 0
Continents 0
01 — Who we are

A studio that makes things real.

Product Works is a team of consumer goods professionals who have spent the past 15 years designing, manufacturing and distributing innovative new products for the world's leading brands.

We help organisations — large and small — create lasting income and success through products that set them apart from the competition. From a back-of-napkin idea, we cover the full arc: ideation, CAD, engineering, IP, contract manufacturing and commercialisation.

Our in-depth knowledge of consumer product development, paired with an extensive network of factory partners, gives us reliable low-cost manufacturing and fast global delivery — products with real consumer appeal, into markets around the world.

Brand owners Retailers Distributors Inventors Start-ups
02 — Capabilities

Some of the things we can do for you.

Six disciplines under one roof. Engage us for a single phase, or hand us the whole product — from idea to import.

  1. 01

    Ideation of new products

    From insight and trend mapping to category-disrupting concepts. We'll help you find the white-space and pressure-test it before you spend.

  2. 02

    CAD design & engineering

    Industrial design, mechanical engineering, DFM and prototyping — production-ready models built by people who've shipped them at scale.

  3. 03

    Intellectual property

    Patent search, freedom-to-operate, design rights and trademarks — protecting the value you create across every market you enter.

  4. 04

    Commercialisation

    Pricing, packaging, route-to-market and retail readiness. We don't just hand over files — we get product on shelves.

  5. 05

    Manufacturing

    An extensive network of trusted factory partners across Asia. Reliable low-cost production with speed and traceability built in.

  6. 06

    Quality & compliance

    Pre-shipment inspection, regulatory alignment and conformity for every market — because a recall is never the cheapest path.

03 — Track record

Fifteen years. Hundreds of products.
Twenty-five million units.

0

Products shipped

Real units in real homes — across kitchen, lifestyle, outdoor, gift & gadget categories.

0

Years in market

A decade and a half operating across the full consumer-goods value chain.

0

Global studios

London, Hong Kong & Melbourne — design in the West, manufacturing in the East, on the ground.

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Brands served

From household names to ambitious challengers — retailers, brand owners, distributors and inventors.

04 — Selected work

A small cross-section of recent product programmes.

Twenty pieces from the catalogue. The rest live under NDA — happy to walk through more in person.

05 — How we work

From blank page to full container.

  1. Phase 01

    Discover

    Brief, category audit, consumer insight, technical scoping, business case.

  2. Phase 02

    Design

    Concepts, sketch development, CMF exploration, industrial & mechanical design.

  3. Phase 03

    Engineer

    CAD, DFM, prototyping, tolerancing, IP filings, test & iterate to a confident A-sample.

  4. Phase 04

    Make

    Tooling, factory selection, golden samples, mass production, QC and pre-shipment inspection.

  5. Phase 05

    Ship

    Logistics, customs, retail readiness, packaging finalisation, distribution into market.

06 — Let's build something

Have a product idea?
We'll take it from there.

Tell us your name & email and we'll come back to you shortly. NDAs welcome.

or write to brendan@westeast-group.com
  • Studio 01
    London

    Design & commercialisation lead — UK & EMEA.

  • Studio 02
    Hong Kong

    Manufacturing, sourcing & QC — APAC factory network.

  • Studio 03
    Melbourne

    Insight & product strategy — APAC & ANZ markets.